Minimalists Mob SoHo, Seeking Jil Sander’s New Line at Uniqlo

Minimalists Mob SoHo, Seeking Jil Sander's New Line at Uniqlo

Minimalist clothing designer Jil Sander’s +J collection for Uniqlo debuted this morning and the line stretched down Broadway from Spring to Prince Street, and stayed that way, with people waiting as much as an hour and a half to get first dibs.

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“I obviously can’t afford the real stuff,” said one customer, Stephanie Judge—who added she was at Uniqlo doing “research” for work but refused to explain what that meant. She had waited in line for an hour and 40 minutes. “Wait, wait, no, I’m with her!” Ms. Judge shouted, indicating a companion, as a security guard tried to block her entrance.

Ms. Sander’s collection, which includes both men’s and women’s clothing, dragged people away from other daily responsibilities.

“I actually have a class at 12:30,” Marcus Oda, a first year law student at N.Y.U., said. “So I’m getting a little nervous.”

People were let in ten at a time, and could only buy five items because of limited supplies.

“It’s exciting. I feel like these are collector’s pieces,” Fawnia Chang, a fashion blogger, said. She admitted to being more of a Uniqlo fan, but still she showed her support for Ms. Sander, buying a long gray winter coat, a cardigan and skinny jeans after waiting for an hour and a half. “Don’t tell my husband,” she whispered.

Ms. Sander’s ready-to-wear clothing usually sells for several thousand dollars per piece. The +J line ranges from $19.50 for shirts to $149.50 for outerwear. Get shoppin’!

Minimalists Mob SoHo, Seeking Jil Sander’s New Line at Uniqlo