Posen Explores Uncharted Price Points

Eveningwear wunderkind Zac Posen is exploring a new medium for his talents: moderately priced sportswear.

Saks Fifth Avenue will begin selling his new “Z Spoke” line this spring, reports Women’s Wear Daily. This seems like a recession-friendly proposition, but Posen insists it is also a creative challenge:

As for the overall aesthetic of Z Spoke, “It’s not Zac-for-less, it’s not the little sister collection at all,” says Posen. “The dresses – that’s something I can do with my eyes closed. This is about a new identity.” His inspiration board is full of downtown imagery such as beaten-up Nike Dunks and a shot of Robert De Niro as Travis Bickle. A palette of neutrals with ample pops of kelly green, pink and red gives the clothes a retro vibe, or an “urban hipster quality” as Posen puts it, adding he could see these styles on a Lower East Side girl.

Prices run from $78 to $675; in contrast, pieces from Posen’s main collection typically sell for $900 to $12,000. Posen Explores Uncharted Price Points