At 400 Million Pageviews, Denton Urges Bloggers Onward

In a memo to staff, Nick Denton touts 400 million pageviews in November for all of Gawker Media sites put together–more than the L.A. Times, less than The New York Times. No site had fewer than 20 million pageviews.

But the work is not done for his “bunch of scrappy bloggers”:

One little footnote. Pageviews have been our standard measure of success. They’re easy to understand. The Sitemeter numbers update throughout the day. But we do need to recognize that not all pageviews are created equal. A slideshow view is not worth as much as a click from Twitter or Facebook or Digg which brings a new reader to us. Expect more emphasis in 2010 on clicks through from external sites — and the “uniques” which measure of the number of people that we reach. We can’t just satisfy our existing regulars; we have to recruit new ones.

Tomorrow we will run faster, stretch out our arms farther, and one fine morning— At 400 Million Pageviews, Denton Urges Bloggers Onward