After 54 years, the CBS soap will go off the air next September (meaning, among other things, that “One Life to Live” will be the only soap opera left that is filmed in New York).
Possible explanation: minds were so blown by James Franco’s performance art that the soap opera form was seen to have fulfilled its creative potential. Or maybe CBS just decided that ATWT wouldn’t ever be able to top that groundbreaking post-coital kiss between Luke and Noah.
Or, per the Post:
The cancellation of the show sticks yet another fork in the dying soap-opera genre, which is attracting fewer and fewer daytime viewers. CBS’s other big soap, “Guiding Light,” aired its final episode last September after more than 70 years on TV and radio….
“It’s money. It’s always money,” [ATWT actress Terri] Colombino said. “If they can put a talk show or game show or reality show in that time slot, even if they get half the ratings, it benefits their bottom line.”