In a Forbes “manifesto,” Trevor Butterworth calls for a “slow-word movement” as the answer to print media’s woes:
It will be painful, as it involves thinking about media as something sustainable, local and (hardest of all for hard-bitten hacks) pleasurable. But as the historian Michael Schudson has argued, it’s simply unrealistic to expect the public to read newspapers as a daily personal moral commitment to democracy. Instead, look to what Dave Eggers has brilliantly shown with the San Francisco Panorama, namely that the physical quality of a newspaper and the aesthetic pleasure of reading can make people so excited about journalism that they’ll buy it–not just conceptually, but in terms of parting with cash.
Eggers could well be the Alice Waters (queen of American slow foodies) of the news media, McSweeny’s [sic] its Chez Panisse.
For all Alice Waters’ ardent acolytes, there are plenty of people (like Anthony Bourdain) exasperated with her idealism. Dave Eggers can probably relate. Like “slow food,” “Slow-media” is a luxury. After all, the McSweeney’s Panorama costs $16, and a dinner of squab breast and duck mousse at Chez Panisse costs $175.