Hans Ulrich Obrist enjoys a level of prominence in the art world that would have been unimaginable for a curator of contemporary art 20 years ago. Back then, curators didn’t get famous, and though they talked among themselves about their work, no one else cared very much about who they were or how they made their decisions.
People care about Mr. Obrist. At 41, the Swiss-born impresario has spent the past three years as co-director of the Serpentine Gallery in London, and has curated some 150 exhibitions internationally since his early 20s. His reputation is that of a fast-talking, tireless obsessive, and his various activities–which include mounting shows around the world, moderating panels, writing catalog essays, hosting early-morning salons and conducting scores of in-depth interviews with artists and other cultural figures–have made him an improbably influential, globally ubiquitous presence in the art world.
After making his first bit of noise as a curator in 1991 with a group show in his kitchen that featured, among others, Christian Boltanski and the duo Fischli/Weiss, Mr. Obrist quickly made a name for himself as a self-consciously innovative exhibition-maker interested in working closely with artists and mounting shows in unconventional spaces.
“There’s a certain kind of curator who is really down with the artists, and Hans Ulrich is definitely down with the artists,” said the downtown gallerist Jeffrey Deitch. “There are many other curators who keep their distance, simply because it’s their personality or their background or because they think that’s what one should do. They’re not on the scene. You’re not going to see them at a party at 1 a.m., deep in discussion.”
The interviews Mr. Obrist has conducted over the years currently add up to some 2,000 hours’ worth of tape. A fraction of them have been published in books and magazines, but the vast majority remain in Mr. Obrist’s personal archive. Through these interviews, Mr. Obrist has established himself as the unofficial secretary of the contemporary art world. “The way we might read Vasari for primary information on the Italian Renaissance,” said Mr. Deitch, “people will be looking at the archive of Hans Ulrich’s interviews to construct the art history of this era.”
For all that, Mr. Obrist remains all but unknown to the general public.
“Sometimes people who are a little bit below the popular radar are actually more powerful than people everyone knows about,” said Paula Marincola of the PEW Center’s Philadelphia Exhibitions Initiative, who edited a 2006 collection of essays on curatorial practice. “In our field, he’s kind of a rock star.”
In that capacity, Mr. Obrist has functioned as a “catalyst,” according to the artist, critic, and White Columns director Matthew Higgs, but at some point during his career, “this other thing happened, which is that this character emerged, ‘Hans Ulrich Obrist,’ who is clearly at the center now of all this activity and is as well known as a lot of the subjects of his interviews, exhibitions, and research.”
Earlier this fall, Mr. Obrist was named the most powerful person in the art world by the British magazine ArtReview, bumping the fellow who topped last year’s list, Damien Hirst, down to No. 48. The U.K.’s Independent wrote at the time that Mr. Obrist’s placement was evidence that “it is curators rather than artists who are now regarded as the real movers and shakers of the art world.”
THOUGH HE GRADUATED with a degree in economics and social science, Mr. Obrist was set on being involved with art from the time he was a teenager, and made himself known in the art world at a young age.
“He was this enthusiast, you know? This kind of genius thinker who was very hyperactive,” said gallerist Barbara Gladstone of Mr. Obrist’s first few years on the scene. “He read voraciously-he’d wake himself up in the middle of the night to read. He had this huge library in Switzerland, which wasn’t so much where he slept as where he kept his books.”
At this early point in Mr. Obrist’s career, no critic or scholar had thought to study the role of curators in art history, and while there was plenty of secondary literature on museums as institutions, there was no book one could read to learn about milestone exhibitions or the history of curatorial practice. Mr. Obrist was surprised to discover this state of affairs when he resolved, in his early 20s, to learn everything he could about his chosen line of work.
“At a certain moment, when I started doing my own shows, I felt it would be really interesting to know what is the history of my profession,” Mr. Obrist said in a phone interview last week. “I realized that there was no book, which was kind of a shock.”
Mr. Obrist was not the only one who had this experience. In New York City, a young gallery director named Bruce Altshuler found himself in the same position, and in 1989 quit his job to research a book on the history of exhibitions that became 1994’s The Avant Garde in Exhibition.
“I was working in a commercial gallery, so I was seeing the role that exhibitions played all over New York in terms of the functioning of this overall system,” said Mr. Altshuler, now the director of the museum studies program at N.Y.U. “Art history tended to be written monographically: most of the effort in the discipline had gone into studying individuals and their works, rather than looking at the system of display and distribution of those works.”
Mr. Altshuler’s book was followed two years later by another milestone text, Thinking About Exhibitions, this one an anthology of essays on exhibition practices edited by the independent curator Bruce Ferguson, the art historian Reesa Greenberg, and British museum professional Sandy Nairne.
This flurry of scholarly interest in the work of curators and the history of exhibitions–now a burgeoning field within art history–came as a result of several factors, starting in the 1980s with the emergence of a class of independent curators who saw the exhibition as a medium unto itself and were driven to experiment with it.