Isn’t it fun when an advertisement is more exciting than the product it’s pushing? Just take a look at the riveting Toshiba UK commercial for their 2010 REGZA SV LCD TV, titled “Space Chair.” The one-minute clip dreamed up by the Grey London agency documents one armchair’s 98,268-foot assent into the stratosphere.
The engineers at Toshiba designed a 4-pound rig that included a biodegradable balsa wood chair (for a cost around $4,000) and eight HD cameras; attached them to a helium balloon about the size of a cubicle; and let the whole thing sail over the Nevada desert. The effect is surprising—it’s a bit, shall we say, unnerving to watch a household item float quietly above the curve of the earth. And be sure to watch to the very end for a startling surprise.
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