Bookshops McNally Jackson, WORD, and Housing Works Bookstore are relieving post-Christmas boredom by insulting one another on Twitter.
Ex:
Hey everybody, let’s follow @mcnallyjackson, purveyors of shiny new books, exclusive West-Coast coffee, and vicious prevarications.
The Huffington Post characterizes it as “a veritable war of words” with “tongue-in-cheek insults” aplenty.