‘Nimble’ Pricing

Apple will drop the iPad’s price if sales don’t take off, reports The Business Insider. According to Credit Suisse analyst Bill Shope:

“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated).”

The current price point (starting at $499) came as a surprise after rumors of a $1000 tablet. ‘Nimble’ indeed!

‘Nimble’ Pricing