Does Rupert Have More in Store for The Times?

We already know that Rupert has a $15 million budget for his Journal New York project, but does he have even greater plans? Richard Perez-Pena alludes to it in his piece today:

But the News Corporation executives say The Journal’s new section is only the first salvo, part of a larger expansion plan with a price tag close to $30 million, all aimed at competing with The Times. Those executives would not be specific about the still-unannounced initiatives, but they are aimed at giving advertisers what they prefer: more women readers and more home-delivery subscribers.

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Does Rupert Have More in Store for The Times?