The Financial Times (noted paywall role model) is trying to make micropayments a non-obnoxious option through the use of PayPal.
FT CEO John Ridding has said that the site will use PayPal to offer daily and weekly passes, reports paidContent.
“Done right, micropayments can support a subscription model,” Ridding said at a London conference. “If you get the pricing right for the micropayments, you can actually support an annual subscription.”
And what does The Times make of all this?
On the same panel, New York Times Company (NYSE: NYT – News) chairman Arthur Sulzberger said NYTimes.com had no plans to use micropayments in in the mix for its forthcoming “metered” model, pricing for which is still unclear: “We haven’t made that decision yet.
How much for the NYT’s flagship iPad app, he was asked? “Whether it’s paid immediately, or paid when we go paid on the web remains to be seen.”
