Apple Is Starting to Freak Us Out

This afternoon Apple announced a bunch of new iPhone features for devotees to obsess over–multitasking, iBooks, etc., etc., etc. Sign

This afternoon Apple (AAPL) announced a bunch of new iPhone features for devotees to obsess over–multitasking, iBooks, etc., etc., etc.

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

Probably the most noteworthy part was the new mobile-ad platform, called (yes) iAd. Steve Jobs said:

You know the ads on the web – they’re eye catching and interactive, but they don’t deliver emotion. What we want to do with iAds is deliver interaction and emotion. So that’s what iAd is all about. It’s about emotion plus interactivity.

They’ve moved past aesthetics and innovation and reliability and now traffic in emotions? We will give you our money, Apple, but leave us our feelings.

Apple Is Starting to Freak Us Out