The Wall Street Journal and New York Post are packaging themselves together to pitch deals to local advertisers, but they will not share any content.
In my interview last week with Robert Thomson, he said they’d be doing things their own way.
“The Post is a great paper,” he said. “It’s a great tabloid paper. But it isn’t a broadsheet.”
And what are the differences between the two?
“It’s a different treatment, it’s a different selection,” he said. “A different stlyle of writing. [A broadsheet] has to be precise. It can be more discursive.”