Times Unveils New York (Email) Section

With The Wall Street Journal‘s new local section breathing down its neck, The Times is doing what it can to remind everyone that it covers New York, too.

This afternoon, the paper announced that its “UrbanEye” email–a digest of local food and arts coverage–will, as of tomorrow, include more hard news and be re-branded “New York Today.”

“We’ll continue to spotlight some of the most intriguing choices for New York City music, restaurants, theater, fashion, style and culture, keeping you on top of the newest and best that the city has to offer,” says the email. “But the expanded New York Today will also scan the daily report of The New York Times for you overnight, highlighting the most important news and features about New York — from the worlds of politics, business, the arts, sports and everywhere else — and assembling it in one concise e-mail newsletter, delivered to your in-box each weekday morning.”

The notice even includes a mock-up from a few days ago, which looks kind of like what a stand-alone New York section might.

Here’s the email in full:

Dear UrbanEye reader:

We’re excited to let you know that starting on Tuesday,
UrbanEye will become New York Today, a broader and deeper
look at everything New York City has to offer from reporters,
critics and editors of The New York Times.

We’ll continue to spotlight some of the most intriguing
choices for New York City music, restaurants, theater,
fashion, style and culture, keeping you on top of the newest
and best that the city has to offer.

But the expanded New York Today will also scan the daily
report of The New York Times for you overnight, highlighting
the most important news and features about New York — from
the worlds of politics, business, the arts, sports and
everywhere else — and assembling it in one concise e-mail
newsletter, delivered to your in-box each weekday morning.

We’re pleased to offer you this new and better way of keeping
track of life in New York, and we hope you’ll continue to
join us. But if you’d prefer not to receive New York Today,
please click below to view your e-mail preferences and end
your subscription.
http://www.nytimes.com/email

We look forward to sharing New York Today with you.

Times Unveils New York (Email) Section