Twitter executives have launched a new instructional Web site to advise media companies on how to better utilize Twitter to connect with their audience, hook up with readers, juice their ratings, etc.
The site is chock-full of case studies. How a staff writer at Wired used Twitter to create a “research swarm.” How The New York Times makes great Twitter lists. And how Current TV live-tweeted the 2009 presidential inauguration.
The only glaring omission seems to be a frightening lack of advice on how to compose jokey hashtags.