Tomorrow marks the launch of a new digital news source for financial professionals–Reuters Insider, a searchable video network stocked full of niche content from all corners of the market.
Insider will allow subscribers to follow the specific markets that are relevant to their work and would narrow down the broad stream of market news they see on channels like CNBC.
David Carr calls the service “something like a You Tube for the financially interested, albeit one that is available only to Reuters subscribers, who pay as much as $2,000 a month.”
Reuters Insider also produces almost real-time transcripts through voice recognition technology — the renderings are pretty rough, but useful — and then humans come behind and clean up some of those transcripts, while adding additional tags, links and other relevant information.
That metadata, along with highlighted search terms that allow the viewer to go to the exact moment in the video when the term is mentioned, could become part of a new informational system in which links are passed, video is shared and Web stars can be born
Mr. Carr also points out that Thomson Reuters’ $100 million investment in the new platform, which draws revenues from pricey subscriptions, is a Bloomberg-esque move.