Austrian Jeweler Takes Madison Space Asking $1K a Foot

727 Madison Avenue

Madison Avenue continues to be the go-to street for luxury retail.

Austrian fashion jeweler Frey Wille will open its first New York store at 727 Madison Avenue, taking an 883-square-foot space. The store will carry enamel jewelry and accessories for men and women.

Ilyssa Rothfeld and Dan Harroch of PBS Real Estate represented the tenant.

“This transaction is indicative of the renewed activity on Madison Avenue,” said PBS principal Laura Pomerantz in a statement. “The demand for spaces of 750 to 2,000 square feet is keen, and Madison Avenue is a fashionable street where there has been availability. Frey Wille is a great example of a European brand with a strong point of differentiation that is now taking advantage of the New York market.”

Robert Gibson and Molly Beal of Cushman & Wakefield represented landlord Furla.

The asking rent was $1,000 per square foot, according to Crain’s, which had news of the lease on June 30.


Austrian Jeweler Takes Madison Space Asking $1K a Foot