“If you think of ice cream, it [Helvetica] is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste…. Lower case Ss are notoriously difficult to get right. But in Helvetica it’s not straight—you want to go in there and tighten it up. And the ‘a’ looks so woolly and ill-conceived, it really winds me up.”
—Bruno Maag, managing creative director of Dalton Maag studio, in a BBC article on the importance of typefaces. We hope Helvetica will defend itself appropriately.
