Graydon Carter’s Monkey Bar has reduced its lunch service. And yesterday, the Post‘s Steve Cuozzo wrote that the Monkey Bar and fellow would-be midtown hot spot Le Caprice had lost their luster—that reservations seemed surprisingly easy to come by:
“Both started off red-hot and both have cooled off substantially, especially Le Caprice,” says Zagat Survey publisher Tim Zagat. New York Social Diary founder David Patrick Columbia offered this take: “I don’t think the marketing device of exclusivity is feasible anymore; you can’t be exclusive if you’re empty.”
A flack on the defensive told Eater that Monkey Bar just wants “to speed up the service and create a more casual atmosphere for lunch”—oh, and also that Michael Douglas and Tina Brown recently stopped in, by the way.
But is it still “a place where you can still be served a Manhattan straight up instead of pretending to enjoy your imported absinthe; where you can spread out in a booth without feeling the sharp elbows of a model piercing your side; and where your $40 entree and $15 cocktail look and taste like what you paid for”?
Well, if the crowds are keeping away, at least you can be sure you’ll get to spread out in that booth.