Morgan on Romance, Ascendant Microgenres

“Paranormal romance, which continues to enjoy a boost from Stephanie Meyer’s Twilight series, remains a popular subgenre. Yet vampires, werewolves, and shape-shifters now have competition from knitters, which are part of the “home crafting romance” subgenre—itself part of the “small town” subgenre. Insiders insist that knitting is distinct from another ascendant microgenre: quilting.” — Spencer Morgan writing for Bloomberg Business week about the one corner of the book market that isn’t shrinking, romantic fiction.

Morgan on Romance, Ascendant Microgenres