Nouvel Vague: Fans Who Would Know — Lord Rogers’ Roo Included! — Buy in 100 11th

“I really just love Jean Nouvel,” real estate branding expert Richard Pandiscio told The Observer from his new place at the Nouvel-designed 100 11th Avenue. “I think he’s the most innovative and creative architect working right now. I mean, this building is like a masterpiece.”

According to city records (and first noted by Curbed), in the past week Jean Nouvel has received the sincerest of endorsements from two architecture-savvy sources. Roo Rogers, son of Pompidou-acclaimed architect Richard Rogers, and wife Bernadine Huang purchased a “sun-blasted” high-floor two-bedroom in the glass-walled Rubik’s cube for $3,360,225. The couple’s new apartment, listed by Douglas Elliman‘s Holly Parker, includes north, south and east views and features a “sleek and functional” stainless-steel kitchen that “flows into the open living room.” Of the apartment, Mr. Rogers told The Observer, “It’s just the most livable space; it’s all on one floor and it’s very open and rationally thought out, which is perfect because we have a little baby and we’re about to have a second.”

City records suggest that Mr. Rogers, who runs Red Scout Ventures. a creative venture firm that invests in and builds nascent companies, and wife Bernadine who is CEO of OZOcar, New York’s first hybrid private car service (brilliant!), may have had a little help securing the steep mortgage from Lord Richard Rogers, and Roo’s mother, Ruth, owner of London’s superlative River Cafe-home of the best chocolate sorbet this reporter has ever tasted-both of whose names appeared on the deed and mortgage.

Several days later, the city recorded that Vanity Fair celebrity photographer Todd Eberle, whose architecture photo credits include everything from the Lever House to the High Line, and his partner, Mr. Pandiscio, also bought in the building, for $2.1 million. The loftlike one-bedroom, originally listed for $2.74 million, includes a private terrace with views onto an atrium garden and “true” floor-to-ceiling windows. “It has the most amazing architectural views. You look onto the Gehry building [the IAC headquarters], and you look down into the skirt area of this building—it’s hard to explain; you really have to see it,” described Mr. Pandiscio, whose eponymous marketing firm’s credits include the nearby Boom Boom Room and Standard Grill.

Asked whether the floor-to-ceiling windows made it difficult to sleep past dawn, Mr. Pandiscio replied, “Well, no, because we’re on the fourth floor, so the light is just really pretty.” Asked the same question of his high-floor apartment Mr. Rogers replied enthusiastly, “No, because they have the most beautiful blinds!”

It should be noted that Mr. Nouvel is old news for Messrs. Pandiscio and Eberle. In 2007, the couple purchased a two-bedroom at the architect’s celebrated 40 Mercer Street, heralded “the New Dakota” by New York magazine, which the Nouvel-ophilic pair are currently renting in favor of the newer model.

“Oh, that’s wonderful!” Mr. Pandiscio said upon hearing that a real Mr. Rogers would be his upstairs neighbor.

cmalle@observer.com

Nouvel Vague: Fans Who Would Know — Lord Rogers’ Roo Included! — Buy in 100 11th