Today Playboy unveiled its safe-for-work website The Smoking Jacket, which appears to be part of Hugh Hefner’s plan to bolster his already strong brand without improving his magazine. Hefner recently made headlines after putting forth a bid to re-privatize his company after 39 years.
Hef welcomes you to the site himself in a 21-second long video that contains no fewer than 11 seconds of intro and outro graphics. “Next to the mansion it’s the best hang-out on the planet,” he says, of the website.
It seems like the kind of place you’d go to if you’re bored at work but you’ve already read everything on Asylum or Cracked. Their listicle on “How to Get Laid at Work” should more accurately be called “How to Have a Long-Term Relationship With a Co-Worker and Eventually Dump Her.” And anyone can do that.