In its latest brand-extension mystery meatball scheme (we taste Ruth Reichl in here somewhere), Condé Nast will publish three newsstand-only cookbooks using the Gourmet name.
The first installment, Gourmet Quick Kitchen, hits newsstands on September 7, according to Folio. “Like any good cook you don’t throw things away, you make something new with the leftover,” said Steve Inskeep on Morning Edition today while reading the news.
A single copy of Gourmet Quick Kitchen will retail for $10.99 and feature recipes from the magazine and new photography and kitchen tips.
Chuck Townsend told reporters in June that he would be making Gourmet leftovers into an iPad app, anchored by the Gourmet archives. Earlier this summer the company also announced that it would be folding content from Gourmet into a glossy newspaper insert, Dash magazine, published in collaboration with Parade.
Related: Glamour Gordita! Jonathan Newhouse Shepherds Condé Further into Restaurant Business Overseas
