Tumblr Miscalculates Own Potential

On Monday, Tumblr recorded its 1 billionth post — to the surprise of everyone! An entry on the staff’s blog reads, “I never imagined we would make it this far so quickly, and apparently neither did Jacob when he designed the About page. The things you do with Tumblr continue to blow our minds. :)” The post counter on the site was only designed to go up to 999,999,999, so it promptly reset itself to zero when it reached the milestone. Talk about deflated numbers.

Tumblr Miscalculates Own Potential