There’s at least one downside to being a designer cool enough to show your collection in a contemporary art gallery, as Alex Casertano did this afternoon: the audience isn’t always sure where to stand. Guests waiting for Mr. Casertano’s show to start, at Benrimon Contemporary on West 24th Street, initially gravitated towards the walls, leaving a large space in the center of the gallery for the show to take place. Which would have been fine, except that the presentation was designed so all the action was at the back of the gallery, centered around a few minimalistic cinderblocks. A few minutes before start time, a smiling PR rep beckoned the wallflowers to come forwards and fill in all that space, like a border collie coaxing sheep.
There’s also at least one upside to being, as they say, “so hot right now”: the ability to pull in equally hip artists and musicians to add a little something extra to your show. Caroline Polachek, one-third of electro-pop trio Chairlift, played DJ at Mr. Casertano’s presentation this afternoon, setting the tone with Sonic Youth’s “Bull in the Heather.”
“I talked to Alex about it, and he said he wanted to really go back to the basics, ’90s guitar rock–really chunky, but still melodic,” Ms. Polachek said. In an oversized sweater and nifty ankle boots, she looked a bit ’90s herself.