Barry Diller coined a new phrase on Tuesday when he was speaking at a Goldman Sachs media conference about the future of television, according to the Financial Times. “The à la carteing of life has become possible for the first time,” Mr. Diller said. He meant that there are fewer and fewer reasons for consumers to buy plans from their cable providers (this is the prix fixe option). The FT explained:
So what has changed? The steady expansion of broadband access is one thing, but this summer has also seen a flurry of significant announcements including Google TV’s launch plan, Netflix’s five-year digital streaming deal with three Hollywood studios, and the new $99 Apple TV device whose 99 cent-per-show pricing was quickly matched by Amazon.
These new options for “over-the-top” internet-delivered video represent a sufficiently heightened risk to traditional pay-TV platforms for Credit Suisse to have downgraded the US entertainment industry last week.