Picture Time Redux: Advertising For the Journal’s Weekend Debut

Yesterday we showed you a dummy of The Wall Street Journal‘s new weekend frontpage. Both yesterday and today the Journal ran house ads in Section A to promote the launch of the new weekend edition this Saturday. We’re especially fond of the tagline: “More of what you love to do, buy and think about on the weekend.” Speaking of doing, buying and thinking, the ad in today’s paper touts an article in the first issue of the Journal‘s Off Duty section about the newest power color — red! — and how to wear it.

From yesterday’s Journal:

Earlier: Times Sends Journal Cease and Desist Letter Over Brand Campaign

Picture Time Redux: Advertising For the Journal’s Weekend Debut