Online advertising has never been strong enough to replace the revenue that big New York publishers like Conde Nast and the New York Times Co. have been losing on the print side.
But during the dark days of the financial crisis online ad sales were looking particularly grim.
So the latest report from the Interactive Advertising Bureau is a welcome change of pace. Online ad sales are up 13.9% over Q2 2009.
As Peter Kafka notes, we’re about to get third quarter numbers for big advertisers like Google, which will provide a more up-to-date picture.
Until then, we’ll take this scrap of good news and run with it.