Hearst Says Man Up and Pay Full Price For Esquire on iPad

Hearst made its official iPad debut today with an Esquire app that charges full newstand prices for each issue and doesn’t offer a subscription.

If this seems like a ripoff, it’s partly because, as Esquire publisher Kevin O’Malley explained, “we have to reshape expectations,” when it comes to digital pricing.

But the lack of a subscription, and thus a healthy discount per issue, is actually the result of a bigger struggle in the industry.

Publishers like Hearst and Time Inc. are unwilling to sell their magazine subscriptions through the iTunes store and share a percentage of that revenue with Apple.

Readers can console themsleves about the price problems with the soothing sounds of Javier Bardem reading poetry in spanish, a feature in Esquire’ first iPad issue.

Hearst Says Man Up and Pay Full Price For Esquire on iPad