Nick Denton, In Memo to Staff: ‘We Overtook Huffpo (Temporarily)’

Gawker Media overlord Nick Denton sent a memo to staff this morning announcing that the sites in his dominion drew in 9.1 million people this past week, putting it ahead of The Huffington Post. Here’s the memo in full, courtesy Romenesko.

From: Nick Denton 
Subject: We overtook Huffpo (temporarily)
Date: Thursday, October 14, 2010, 11:14 AM

Well, the fuck thesis and the Favre scandal broke through. Even the ESPN commentators were forced to give Deadspin recognition during Monday night football.

The sites as a whole have brought in 9.1m people in the US in the last seven days. That’s higher even than during iPhone week earlier this year. To give you an idea, here’s how we currently rank against competitors also measured by Quantcast…

9.1m Gawker Media
8.7m Huffington Post
4.8m Drudge
4.2m TMZ
2.7m Time

Huffpo will probably take back the lead once the current stories fade. But hopefully we’ll have a new lot by then!


The long-awaited New Yorker profile of Denton that hit newsstands last Monday included an anecdote indicating that relations with Arianna Huffington had gone sour. This was not always the case: a 2005 profile of Denton in The Observer depicts a party in his Soho apartment in which Huffington calls him the “Rupert Murdoch of the blogosphere.”

Twitter: @NFreeman1234 Nick Denton, In Memo to Staff: ‘We Overtook Huffpo (Temporarily)’