The video that started it all for Next Media Animation. Soon after the animation arm of Next Media Limited started rendering stories from Apple Daily newspapers in CG clips, Tiger Woods crashed his car outside of his house. The exact sequence of events was yet to be confirmed, so NMA just created the most scandalous iteration of possibilities and ran with it. The animation took four hours to complete, and it went viral nearly immediately. The phenomenon surrounding the clip prompted The New York Times to write a piece on NMA in which it called the video “Maybe Journalism.”
