Joe Einhorn is building a database of every object in the world.
How will this work? Pretty simple actually
Google made its fortune by creating the best way to understand the relationships between all the pages on the web.
But humans don't understand the world in terms of web pages (at least not yet).
Mark Zuckerberg's genius was to let people organize the web by friends, especially through photos.
Companies like Foursquare are helping users chart their location.
If Facebook is the Who, and Foursquare is the Where, Twitter is the When, then Thingd is the What.
Einhorn has created programs that crawl the web identifying items. That's why the company is called thing daemon (thingd for short). It has cataloged hundreds of millions of items and is adding about 2 million per week.
The next step is to create social sites on top of this database, much like the Facebook platform. Thingd already has passionate users tagging items related to fashion and toys.
Einhorn hopes that someday his database will power people's interactions with objects all across the net, and in an internet of things, perhaps offline as well.