Maybe You Can Gentrify the Fulton Mall: Shake Shack on the Way?

While a new coat of paint won’t “save” one of the ritziest retail strips in the city, maybe a Shake Shack can.

The Daily News says Danny Meyer is bringing his burgers and haute dogs to the borough, replacing a popular pizza shop on the Fulton Mall. Is Coney Island not far behind?

Maybe not. A Shack Shack rep writes in an email:

As you may be aware, we have openly expressed our intention to bring Shake Shack to compelling sites in great neighborhoods. As such, rumors often circulate about potential openings. We have decided not to comment on any of these rumors until we have something concrete to share. At this time we are focusing our efforts on the operations of our existing Shacks, as well as three new Shacks slated to open in 2011: Washington, DC, Battery Park City and Westport, CT.

Get it? Concrete!

Anyway, putting on our Woodword and Bernstein hats, that’s a non-denial denial, so the BroBo-ing of the strip may not be far off. “It’s about time,” Marty told the News (though that’s not really a surprise).

But not everyone is so thrilled. “This is really unfortunate. It’s the same old tired story of the small businessman getting pushed out,” Crown Heights resident Patricia Williams told the tab.

mchaban [at] observer.com | @mc_nyo

Maybe You Can Gentrify the Fulton Mall: Shake Shack on the Way?