123 Wooster Street
Quilted jackets, plaid toques and intriguingly named “breeks” are hardly the usual costume for brunch at Balthazar. But a hunting apparel store’s new Soho location is in the bag.
Fourth-generation British clothier Barbour is opening its second permanent New York City location at Soho’s 123 Wooster Street. It will take 1,993 square feet of ground-floor space, reopening in the spring following renovations. Terms of the deal were not disclosed.
Apparently the Scottish manor look is catching on here, because the company had originally planned to open temporarily for the holidays. Neighboring retailers, offering somewhat more conventional urban apparel, include True Religion, Lacoste Live! and Cole Haan.
The news is at least likely to warm brokers’ hearts like a roaring fire on a chilly winter afternoon, as many had hoped that a trend in holiday pop-ups going permanent will help fill some of the city’s persistent retail holes.
Robert K. Futterman, Beth Rosen and Pamela Haber of Robert K. Futterman & Associates represented the landlord, 130 Prince Associates. The tenant was represented by David Dumeer of Golden Oak Development.