Brooklyn’s BankSimple Teases Us With Sexy New Interface For Online Finance

Founders Josh Reich and Shamir Karkal conceive of BankSimple as the online middleman between customers and their banks, saving users

Founders Josh Reich and Shamir Karkal conceive of BankSimple as the online middleman between customers and their banks, saving users from clunky financial sites that “drop you back to like 1993.”

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The Brooklyn-based startup launched a preview website yesterday to give people a taste of what modern e-banking should look like.

Spoiler: it looks great, but the content is mostly mission statement-type text with just a few closely-cropped screenshots of what the actual banking part looks like.

A quick explanation of what BankSimple will do when it’s released next year:

BankSimple account plus BankSimple debit card replaces your existing personal bank account. Make deposits, withdraw cash, pay bills, earn interest, and more.

However, BankSimple is not a “bank.” We partner with chartered banks who provide FDIC-insured products, leaving us free to concentrate on designing the complete consumer banking experience, via the web and your smartphone.

Mint.com made a mint with a similar idea, selling its web-savvy personal finance site to Intuit for $170 million last year. You can sign up for the Banksimple beta here.

ajeffries [at] observer.com | @ADRjeffries

Brooklyn’s BankSimple Teases Us With Sexy New Interface For Online Finance