On Thursday, Citigroup (C) opened its new flagship store, an Apple-inspired, high-tech location in Union Square designed to entice customers into stopping by to say hello. The store has free WiFi, 24-hour customer assistance —and even comfy seating for premium Citi clients!
The new location will test the hypothesis that a much-maligned bank can win people over with touch-screen monitors and flashy video displays. To get a sense of the bank’s prospects, check out our Virtual Tour of Citigroup’s Futuristic New Superstore.