The typical user who enjoys location-based social networks such as Foursquare is male, college-educated, 32, and makes $105,000 a year, according to a report by research firm Forrester.
Foursquare users are also influential, Forrester concludes:
Geolocation users are 38% more likely than the average U.S. online adult to say that friends and family ask their opinions before making a purchase decision.
Geolocation users may only be four percent of the population (only one percent when you look at who checks in more than once a week). But they’re an “interesting target group,” as Forrester tactfully puts it.
[via VentureBeat]
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