That Empty Feeling Inside Every Hipster? It’s a Ford SUV

Since when do Brooklyn 20-somethings own cars, let alone a brand-new SUV to schlep all over the borough in, checking

Since when do Brooklyn 20-somethings own cars, let alone a brand-new SUV to schlep all over the borough in, checking out their favorite hot spots along the way?

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

Since the borough became a favorite of marketers, of course. If Williamsburg can sell cigarettes, why not the Ford (F) Edge? After all, the kids love all things edgy.

Watch as an editor for e-newsletter Brooklyn Based drops by Six Point, Oslo and her favorite designer’s studio, all while calling her boyfriend hands-free while cruising down Nassau Avenue.

If this all seems familiar, that’s because this is the exact same SUV all those cool kids drove to Marlow & Sons in, way back in 2K8, as Band of Horses was blasting on the surround-sound audio. So really, the Edge is already so last decade.

mchaban [at] observer.com | @mc_nyo

That Empty Feeling Inside Every Hipster? It’s a Ford SUV