Foodspotting, a startup with New York Offices that helps users communicate about their favorite restaurant dishes, today announced that it has raised $3 million in Series A funding from BlueRun Ventures.
The company, co-founded by Alexa Andrzejewski, Ted Grubb and New York Times alumna Soraya Darabi, provides a platform for people to photograph their food when they’re out at restaurants, recommend good food with help of an algorithm, and tag their findings using geolocation technology.
Ms. Andrejewski, Foodspotting’s CEO, said in the announcement that he views his company as something more than “a photo sharing site or food social network.” His goal is for Foodspotting to transcend those classifications to become “a resource that is powered by a passionate community.”
There is a lot of heat right now around mobile apps that allow users to share photos. Instagram and PicPlz netted big dollars, Path emerged as an anti-Facebook and Foursquare brought photos to check-ins.
To judge by Foodspotting’s current featured recommendation, the hamburgers at some New York joint called “Shake Shack,” the service has real potential for unearthing hidden gems.
mtaylor [at] observer.com | @mbrookstaylor