Fred Wilson's Advice For When It's Raining Money

What does a poor startup do when investors are in such a stone-cold frenzy that they’re calling at all hours

What does a poor startup do when investors are in such a stone-cold frenzy that they’re calling at all hours of the night like the bad guy in Scream, saying “Do you like attractive valuations? I like attractive valuations,” and threatening to bury companies in enormous piles of tech-bubble money?

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

For founders still paying off their college loans, it can be awfully hard to say no. Fortunately, Fred Wilson, survivor of the Dot-com bubble, is here with some advice about how to deal with the deluge of dollars. Mr. Wilson blogs today:

Companies get hot. And investors start throwing money at them. Entrepreneurs get calls and emails all day long from investors wanting to invest. After a while, the entrepreneurs start to think that they should take the money. Not because they need it, but because they figure if people are throwing money at them, it’s probably a good idea to take some.

This is not necessarily the right thinking, says Mr. Wilson. He reminds start-up managers that all money, even cheap money from investors desperate to get in now, comes at a price. He urges companies not to take money they do not need, saying that raising more money has never in his experience been the reason one company vanquished a competitor.

On the other hand, companies that need additional money should open the floodgates and let the tech ramp-up send them soaring to new heights: “I have not seen a better time to raise money for web startups since the late 90s,” he says.

No matter what, Mr. Wilson says, it’s important that companies keep a level head. To bring horror movies back into this, have you ever noticed what happens to the character who succumbs to temptation against their better judgment? Careful out there!

mtaylor [at] observer.com | @mbrookstaylor

Fred Wilson's Advice For When It's Raining Money