Momofuku chef David Chang’s planned iPad app will take a deep dive into a bowl of ramen, reports Nick Fox at Diner’s Journal.
The ramen is interactive! Clicking on the image triggers videos, recipes and graphics–such as a tour of a Japanese ramen factory; a talk by Curious Cook’s Harold McGee, who appears in the video to be speaking from space, on hot broth’s effects on noodles; and “a scrollable time line tracing the rise of ramen in Japan over the last century.”
The app, called Lucky Peach, will have a different theme each issue. It’s also paired with a (non-interactive) quarterly print journal published by McSweeney’s.
Lucky Peach will be out in April. Until then users have to head to the East Village to interact with Chang’s ramen.
ajeffries [at] observer.com | @adrjeffries
