New York’s 33Across has drummed up $9 million from investors, Venture Beat reports, bringing total investment in the three year-old company to $11 million.
33Across uses social media data to help advertisers target customers and publishers monetize their audiences. Clients include Sprint, eBay, and New York-based Gilt Groupe.
Prior to starting 33Across, CEO Eric Wheeler was an executive at Ogilvy Interactive. We assume he likes crossword puzzles.
“In a little over two years, 33Across has become the leading social targeting platform driving results for hundreds of marketers, including Sprint, eBay, and Gilt Groupe,” Wheeler said in a carefully polished press release.
“With the online advertising market expected to reach $50 billion in 2011, this round of funding provides us with the capital to grow our technology, product and sales initiatives as we continue to provide customers with the industry’s highest performing solution,” he said.
Advertising startups headquarted or with offices in New York are hitting it out of the park in 2011. Already the marketing startup Turn (headquarted in Silicon Valley but with an office in NYC) has announced it raised $20 million, bring its total investment to $57 million.
ajeffries [at] observer.com | @adrjeffries
