Oohs and Aahs for The Daily's 'Dummy Issues'

Been wondering what all the illustrious Daily staffers have been up to since their whirlwind hires?

They’ve been doing “full-scale dry runs” and “cranking out dummy issues” for a lucky thousand preview subscribers, reports Jeff Bercovici.

Considering nary a screenshot has leaked, the privileged issues probably came with formidable non-disclosure agreements.

From the outside, though, it seems like everything is going swimmingly.

Creator Rupert Murdoch is already toasting to its success, according to CNBC. At a Consumer Electronics Show dinner for consultants MediaLink LLC, media execs oohed and aahed over The Daily prototypes and Murdoch raised a glass to collaboration between content providers and their digital developers.

D-Daily is Wednesday, January 19.

kstoeffel@observer.com :: @kstoeffel


Oohs and Aahs for The Daily's 'Dummy Issues'