Apparently not satisified with the youth cred it earned during its partnership with Vice, Intel announced today that pop star Will.i.am will be their new director of creative innovation.
Mr. Am’s tech credentials are deep. Not only does his name look like a URL, but last year he wrote and performed a song about cloud computing for Salesforce.com.
Computers aren’t just a hobby for Mr. Am. “Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity.”
That creativity will be put to work writing original music about Intel. A club banger about Intel’s new dual core processor? The world’s not ready.
bpopper [at] observer.com | @benpopper