‘Mad Men’ meets the Middle East

Flash mobs in transportation terminals are already passé. Flash mobs created by ad agencies are lamer still. But putting a flash mob together in Beirut’s airport, in March 2011? That’s a ballsy advertising strategy.

M&C Saatchi filmed this witty homage (and/or ultra-derivative rejoinder) to the flash-mob video a rival ad agency produced in 2009, for T-Mobile, at Liverpool Street station. (Click our Venn link, above, to see the T-Mobile ad.) The Lebanese dancers incorporate some local moves and hip wiggles, which are sexier than anything the British dancers managed. But what’s really remarkable is the way that M&C Saatchi’s video, which ostensibly records a totally random (albeit totally manufactured) event, rubs up against more spontaneous happenings in today’s Middle East.

Editor’s note: A few subscribers had trouble downloading the MP3 in Monday’s VSL. We’ve reposted the track HERE and apologize for the inconvenience!

This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here.

‘Mad Men’ meets the Middle East