'Selling New York' Stars Expanding in Flatiron

The Core Group, whose role in the Selling New York realty reality series might just inspire a generation of eager young residential brokers,

The Core Group, whose role in the Selling New York realty reality series might just inspire a generation of eager young residential brokers, is expanding. 

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The firm has taken 5,500 square feet for 10 years at the Kaufman Organization’s 100-104 Fifth Avenue. The brokers who hawk high-priced apartments with a certain Miami Beach flair also have a retail location at 127 Seventh Avenue. 

Speaking of glamorous real estate transactions, Kaufman acquired the Flatiron building with Invesco in December 2010, and recently signed a lease with Apple’s iAd innovators. Other tenants, telegenic and otherwise, include architects, small investment firms and cheeky Virgin Mobile.   

The asking rent for the deal was $45 a square footGrant Greenspan represented the landlord in-house, while Core was also represented in-house. We’re still waiting for comments from both. 

lkusisto@observer.com 

'Selling New York' Stars Expanding in Flatiron