June 13, 2011: Linens ‘n Things to Cut Back Product Line to Just ‘Things’
Throughout New Jersey in every mall and shopping center from Cape May to Fort Lee, there had been a Linens ‘n Things. But no more. Due to a sluggish economy in the Garden State, Linens ‘n Things decided to close all their stores in 2008 and to move to online sales only.
Now they have cut back their product line completely to feature just ‘Things’.
“Every corporate store must make changes to adjust in a tough economy, and Linens ‘n Things is no different,” shared northeastern regional manger Bert Saperstein.
Saperstein, who has been with the chain since 1998, has seen this happen before. “The first big cutback was back in 2002, when the company dropped the ‘And’, and went with an apostrophe and small ‘n’.”
“Our demographic customers have been changing for years, and will now be offered just ‘ ‘n Things’, and will have to buy their linens elsewhere.”
He was confident that loyal customers would continue to shop at the online ‘n Things’ store. ‘People always need things.”
Other stores such as “And Beyond” (formerly ‘Bed, Bath and Beyond’) and ‘just stuff” (previously ‘Just Bulbs’) will also have stores at the Short Hills Mall and the Bridgewater Commons Mall.
“The newly created vaguery market is exciting and challenging, and ‘n Things’ will be well positioned to cut out it’s market niche along with others,” shared Saperstein.
Saperstein, who has been with the chain since 1998, has seen this happen before. “The first big cutback was back in 2002, when the company dropped the ‘And’, and went with an apostrophe and small ‘n’.”
“Our demographic customers have been changing for years, and will now be offered just ‘ ‘n Things’, and will have to buy their linens elsewhere.”
He was confident that loyal customers would continue to shop at the online ‘n Things’ store. ‘People always need things.”
Other stores such as “And Beyond” (formerly ‘Bed, Bath and Beyond’) and ‘just stuff” (previously ‘Just Bulbs’) will also have stores at the Short Hills Mall and the Bridgewater Commons Mall.
“The newly created vaguery market is exciting and challenging, and ‘n Things’ will be well positioned to cut out it’s market niche along with others,” shared Saperstein.
