Non-profit launches $1 million education reform campaign

A New Brunswick-based non-profit Thursday launched a $1 million statewide advertising campaign advocating for education reform.

Better Education for Kids, a 501 (c) (4) which touts itself as an “independent organization calling for bi-partisan common-sense changes to New Jersey’s public education system,” is pushing for merit pay and tenure reform among other changes to the state’s education system.

“Special interests have dominated our public education system for decades. They like the status quo, but our parents and kids don’t. It’s time for us – parents, students and concerned citizens – to stand up and make sure our public education system puts our children’s interests first. We can change the status quo and bring an independent voice against the special interests. We have an opportunity to make a real difference in the lives of New Jersey kids. And we can make that difference now,” said Derrell Bradford, executive director of Better Education for Kids.

According to a release, the group is advocating for evaluations and merit pay, the granting of tenure based on teacher performance, accessibility of performance data by parents, the ability of principals to assemble their own staff and participate in teacher evaluations, and the expansion of opportunities for non-traditional teacher and principal candidates.

The platform is nearly identical to one Gov. Chris Christie announced earlier this year.

The organization is being funded by longtime New Jersey philanthropists David Tepper and Alan Fournier.

Non-profit launches $1 million education reform campaign