Taking dead aim at the red-hot centers of American smugness

“Whole Foods Parking Lot” is a very funny takedown of the things we hate most about America’s smugger-than-thou organic supermarkets.

The four-minute music video was created by a collective of L.A.- and San Francisco–based creative types—and Californians will howl and cry in recognition. But the message will appeal to anyone who’s ever capped off a bad day with a visit to Whole Foods, the Berkeley Bowl, or some other, equally overpriced epicenter of terminal self-righteousness. When you’re done watching, you can download the song as a (free) ringtone and use it as a way of saying: “Yes, we shop here too. And no, we don’t have to like it.”

This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here.

Taking dead aim at the red-hot centers of American smugness