The footnote to A.J. Daulerio’s gleeful post about fucking with ESPN executive VP John Walsh for fucking with his senior editor Tommy Craggs is that Tom Scocca has been hired as managing editor of the site, although he will maintain a column on Slate. Mr. Scocca is already taking Bill Simmons-dissing part his Deadspin duties seriously. [Deadspin]
Business Insider launched a European edition to cover soccer and stuff. [Talking Biz News]
Former Domino‘s assistant Michelle Adams’s online shelter mag Lonny has spawned some copycats, but they mostly pale in comparison. “A lot of our competitors seem interested in fame,” Ms. Adams said. “We’re interested in decorating.” [New York Times]
Speaking of Domino, Si Newhouse has done a 180 on licensing, and Conde Nast will get its feet wet in the business with shuttered titles like Domino, Cookie, and Gourmet. [WSJ]
MTV is on Tumblr now, which is logical, considering that at any given point 80% of its activity is Jersey Shore gif re-blogging. [Mashable]
Esquire publisher Kevin O’Malley was named publisher of Elle, current publisher Kevin Martinez was knocked down to associate publisher. [WWD]
kstoeffel@observer.com